The hardworking hero and base to every plan. Discover authentic denim boasting flattering fits and long-lasting fabrics guaranteed to see you through every wash. Find a flattering shape to suit you with both light and dark washes to choose from. Keep it classic with straight leg jeans and skinny jeans you can dress up or down, opt for bootcut and wide leg jeans to make a statement and reach for cigarette jeans for a classic look you can't beat.
FIND YOUR FIT
Find your Perfect Pair
Women's Denim FAQs
How do I care for denim?
To care for your denim and keep it looking its best time after time, you need to make sure you don’t wash it too often. This can wear down the fibres and cause colours to fade. Wash them every few (5-10) wears or when they are visibly dirty.
When washing, turn them inside out and wash on a cold cycle with similar colours. This helps prevent fading. Once washed, air dry and avoid tumble drying, as this can shrink the fabric and affect its shape.
You should also make sure you store them properly. It’s best to hang them up and avoid cramming them into tight drawers.
What are the latest denim trends?
The latest denim trends focus on modern, comfortable silhouettes. Wide leg and loose fit jeans are a trending style, offering a relaxed, comfortable, and fashionable look. Skinny and cigarette jeans provide a classic, slim fit, while bootcut jeans feature a slight flare from the knee.
Cropped jeans are popular for summer, with their shorter length highlighting footwear and creating a fresh, stylish appearance. Straight leg jeans remain a timeless classic, offering a relaxed fit suitable for everyday wear.
Denim Shapes Explained
What are straight leg jeans?
Jeans that maintain the same width from hip to ankle, giving a balanced, classic fit.
What are skinny jeans?
Tight fitting jeans that hug the legs from hips to ankle.
What are cigarette jeans?
Slim jeans that are straight from the knee to the ankle, designed with extra room around the hips, thighs, and legs for a relaxed, slouchy look. Slightly looser than skinny jeans, they offer a casual and comfortable fit.
What are bootcut jeans?
Fitted through hips and thighs, with a slight flare from the knee.
What are wide leg jeans?
Loose and roomy from hip to hem, these jeans feature a consistent wide fit from waist to hem for an effortless, relaxed silhouette.
What are cropped jeans?
Jeans with a shorter inseam that end above the ankle or at mid calf.
What are the best types of jeans for everyday wear?
When choosing a staple pair of jeans for everyday wear, you don’t just want a pair that looks good, they need to be comfortable to wear all day and versatile enough to style easily. Opt for jeans made from soft, comfortable denim in a mid or darker wash.
Straight leg jeans are a great choice, offering a classic style that works for any occasion. Cropped jeans are perfect for summer, easy to throw on and style quickly. If you’re looking for something trendier, Wide leg provide a relaxed, comfortable fit suitable for all day wear.